EMP

EMP - A New Media Ecological Blockchain for Unbundling BAADD Media



Every Media blockchain Platform (EMP)

In order to solve the social  problems caused by BAADD media, we proposed an ecosystem which anyone can implement a decentralized service by unbundling the mechanism of the media and combining blockchain technology and coin-ecosystem for value exchange.

At the moment, the monopolist in this area are special technology firms, called British media workers as BADD. At the moment, such firms cause a number of problems in society, including:

Economic inequality associated with the monopoly of income distribution.
Violation of confidentiality of user data.
Bias towards data.
Providing users with tailored information.
Leakage of personal data.
Creating a digital dependency.
Psychological manipulation through the placement of a particular ad.

The solution to all the above problems caused by social media monopolists will be the new EMP platform.

Project Objective

Among the main objectives of this project developers distinguish:

Creating a mechanism for fair distribution of rewards from content and advertising.
Providing support for developing social media.
Restoration of the right to exercise control over personal data.
Provide users with the content they want to see.

Principle of Operation

All trading activities carried out on the EMP platform will be stored in the Blockchain, and will be provided for public access. It is important to note that unlike traditional monopolists, this platform will be managed directly by its users. For this purpose, Autonomous management bodies will be created.

The main participant responsible for the work of the platform will be the "witness". These individuals will be able to manage the platform's core policy, content creation, and rewards in the form of EVE coins. In addition," witnesses " can elect the heads of advertising acceptance sites, distribution of remuneration for the use of personal information, creation of applications and placement of advertising materials, which are ADD token holders.

At the same time, voting for the final result of the placement of content or advertising material is held between all owners of the platform coins. It is important to note that there will be a total of 20 witnesses selected by EXP token holders.

The second participant of the platform's management system will be "the organization of witnesses of the advertising site". They are engaged in the offer and placement of advertising materials, but do not have the right to vote. These individuals represent the node that generates the ADD coins.

The third body of the management system is the" audit Committee", which consists of 21 persons responsible for the verification of copyright, protection and distribution of funds in the form of EXP coins. This Committee decides whether to allow the content to be published. Moreover, in case of multiple violations on the part of the publisher, this body can permanently block his wallet. The members of the Committee shall be elected by a vote of all users.

Goal

The team from South Korea has set an ambitious goal - to create a new media-ecological project that will provide an opportunity not only for the largest information networks to earn in the information market. Every Media will allow representatives of small media to realize themselves in this market. Today, it reigns the celestials - Facebook, Google, Naver and others.

Still fresh in memory is the story associated with Trump's election. When in Facebook users were offered quizzes that collected information about the electorate. These data were provided to the president, which allowed his staff to make an election advertisement in a certain way. Similar charges are brought to the largest Korean search engine Naver.

On hearing and the biggest scandals with Yahoo with its Tumblr and Flickr, Linkedin and other portals that were hacked, and confidential information about users went to hackers.

Diverse and numerous volumes of data that collect social media, allow you to send individual advertisements, identifying the customer. Most people are likely to provide information without understanding that corporations collect this data directly or through a third party and use them to increase their profits. In the future, more and more personal information can be used for the convenience and revitalization of sales in the industry.


In order to combat this trend, it is desperately necessary to restore the sovereignty of personal information, through an active request for compensation for controlling the user's personal information and sharing the profits earned from using this information.

If you think about why these media are called media BAADD (very bad), you can understand that all the mentioned problems are huge, anticompetitive, aggressive and destructive for democracy. To solve these problems and create a platform Every Media, which contrasts itself with media monsters, dividing the information field into small figures with their functions, so that everything can be solved democratically.

Technologies

The project team intends to update the mechanism of pricing and compensation, which allows consumers to provide information that has been received free of charge, and award authors for content. Thanks to this, the team plans to create a new healthy environment for the media. The mechanism of pricing and compensation, which can be implemented using blockchain technology, will change the simple Internet information to Internet values.

As a result, the updated mechanism gives each participant a certain value:

The author (a reporter, a policy blogger, a general content producer) is a reward for creating content. This allows people to focus on creating high-quality content with the help of additional material support.
Users - influence on the authors and receiving awards for demonstrating their views and for distributing content.
Advertisers - the provision of advertising directly to customers, without the participation of a third party.

Platform Tokens

EVE token is the main coin that is traded within the platform and represents a liquid asset that can be bought or sold when exchanging coins on the  market. You can send EVE to others for free through the purse address provided by the platform. EVE can be combined with AD & DATA (hereinafter ADD) token with a fixed ratio (1: 1) and can be exchanged for EXP.

The ADD token is a reward that can be obtained mainly for the contribution to advertising, and it has the same high liquidity as EVE. It can be bought or sold on the stock market.

EXP is an asset in which the utility moments of EVE and ADD are combined. EXP is not an asset that can be processed, but it is a network asset that performs many functions in the ecosystem. It is used as fuel that allows you to perform more activities and is a type of stock and, at the same time, the right to vote.

ICO

A total of 1 000 000 000 EVE tokens according to the ERC-20 standard were created.


Distribution of Tokens

On the ICO allocated 40%
Founder and team 15%
To partners and advisers 10%
At the bounty program 5%
In the reserve fund 30%

ICO will be held in 3 stages. Unsold tokens will be destroyed.

Course: 1 EVE = 0.26 USD. Ethereum is accepted.

Pre-Sale: Begins on August 6, 2018 at 7 pm GMT. 
The main sale: September 10, 2018 7:00 pm GMT.

Team Success


Jha Hyun Lee is the executive director.
Wang Qiu Li is the technical director.
Dal Ho - Song.
Kwang Wu Li is the head of the planning service.
Jing Sang-yo - Director of Personnel.
Mi Mi Park is a service planner.

Conclusion

It is an interesting idea to create a platform with extremely useful content and necessary advertising, which will be managed directly by users. The EMP platform is another step towards a future without monopolies. It can be joined by millions of users interested in fair content and fair advertising.

Official Resources of the Project EMP:

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